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SUNRA New Products Release in Thailand: Pushing Forward Global Brand Strategy

SUNRA New Products Release in Thailand: Pushing Forward Global Brand Strategy

Source: Internet

Editor: GlobalEV

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2024-11-05 13:49:00

Since the start of this year, industry-leading electric two-wheeler brands with SUNRA as a representative have been vigorously expanding into overseas markets. They have taken exploring international platforms and creating incremental markets as a major focus for the future development of the industry. Recently, the successful holding of the “2024 SUNRA Thailand New Product Launch and Dealer Summit” has drawn widespread attention from within and outside the industry as well as Thai merchants. As a pioneer of Chinese electric motorcycles making an impact on international platforms, the highly successful convening of this event will further accelerate SUNRA's strategic layout in the international market.
自今年年初以来,以新日为代表的行业领先的电动两轮车品牌一直在大力拓展海外市场。他们将探索国际平台和创造增量市场作为该行业未来发展的主要重点。近日,“2024 新日泰国新品发布会暨经销商峰会”的成功举办,引起了行业内外及泰国客商的广泛关注。作为中国电动摩托车在国际平台上产生影响的先驱,此次活动的圆满召开将进一步加快新日在国际市场的战略布局。


Zhang Chongshun, chairman of SUNRA, jointly participated in this conference with SUNRA's exclusive agent in Thailand, hundreds of local dealers, financing companies and more than a dozen local professional media. At the scene, he elaborated on SUNRA's enterprise scale, product strength, intelligent manufacturing strength and leadership in technology research and development and market service from multiple dimensions such as brand, research and development, quality, service and intelligent leadership of the future. SUNRA will provide strong support to Thai merchants in many aspects such as products, services and markets, and work together for a win-win situation to seize the huge market in Thailand.
新日董事长张崇舜与新日在泰国的独家代理商、数百家当地经销商、融资公司和十几家当地专业媒体共同参加了此次会议。在现场,他从品牌、研发、质量、服务和未来智能领导力等多个维度阐述了新日的企业规模、产品实力、智能制造实力以及在技术研发和市场服务方面的领先地位。新日将在产品、服务、市场等多方面为泰国商家提供强有力的支持,携手共赢,抢占泰国巨大的市场。


At this release conference, SUNRA officially launched two new lithium high-speed electric mopeds, Future and Winner (Legend), for the localized Thai market. These two models are newly developed by SUNRA with its formidable R&D and design capabilities, specifically tailored to the consumption needs and application scenarios of overseas users. They boast not only a strikingly fashionable and high-value exterior but also powerful performance and intelligent features. They are able to provide Thai users with an even more superior electric mobility experience. After test-riding the products, hundreds of Thai agents further signed cooperation agreements with SUNRA. More than a dozen local media in Thailand also provided live broadcasts and comprehensive online and offline reports on this conference.
在本次发布会上,新日正式为泰国本土市场推出了两款新型锂离子高速电动轻便摩托车,Future和Winner(Legend)。这两款车型是新日凭借其强大的研发和设计能力新开发的,专门针对海外用户的消费需求和应用场景量身定制。它们不仅拥有引人注目的时尚和高价值的外观,还拥有强大的性能和智能功能。他们能够为泰国用户提供更优越的电动出行体验。在试驾产品后,数百家泰国代理商进一步与新日签署了合作协议。泰国十几家当地媒体也对这次会议进行了现场直播和全面的线上线下报道。


This new product launch conference is an important step for SUNRA to deeply cultivate the Thai market. It not only sets a benchmark for the industry to explore overseas markets but also accelerates the brand's high-quality globalization. SUNRA will adhere to the development concept of "Where there is sunray, there is SUNRA", continuously promote the innovation and upgrading of products, and provide global consumers with higher-quality and more intelligent electric powered bicycles and services.
此次新品发布会是新日深耕泰国市场的重要一步。它不仅为行业开拓海外市场树立了标杆,也加速了品牌的高质量全球化。新日将秉承“哪里有阳光,哪里就有新日”的发展理念,不断推动产品的创新升级,为全球消费者提供更高质量、更智能的电动自行车和服务。